Swampfox Optics · Est. 1776 · America's Semiquincentennial
250 Years · Every War · One Spirit
Two and a half centuries of lethality. From the flintlock muskets of the Revolution to the suppressed carbines of today - the tools change. The spirit does not.
Limited Edition · 2026 Campaign
American warriors are second to none. From the frozen despair of Valley Forge to the bloody sands of Iwo Jima, from the Chosin Reservoir to the mountains of Afghanistan - we have always been hard to kill. This campaign honors every generation that answered the call. Not as a department store Americana display. As a declaration.
The Campaign Arc
The campaign starts in the present and rewinds. Arc One opens with the generation that answered the call after the towers fell - the operators of the Global War on Terror. Sand, sweat, and steel. Two decades proving the American spirit is hard to kill.
Each arc drops limited edition shirts and patches. Once they're gone, they're gone. The GWOT era is now. Claim your piece of history before it's gone.
The lineage runs through every conflict. Minutemen. Doughboys. G.I.s. Operators. The uniform changes. The DNA does not.
Shop Arc One"The tools change.American Warrior Campaign · Swampfox Optics · 2026
The spirit remains the same."
Arc One
Global War on Terror · 2001–Present
Sand, sweat, and steel define the generation that answered the call after the towers fell. The post-9/11 era of asymmetric warfare - the mountains of Afghanistan, the streets of Iraq. The American spirit proved once more that it is hard to kill.
Arc One · GWOT Era
Art by Gypsy Walters · Limited Edition
Sand, sweat, and steel. The generation that answered the call after the towers fell. Crafted in collaboration with artist Gypsy Walters, the GWOT Warrior design features a skeletonized operator in full kit - a symbol of the adaptability and grit required to fight in the mountains of Afghanistan and the streets of Iraq.
Depicting asymmetric warfare at its most relentless, this design honors the men and women who spent two decades proving that the American spirit is hard to kill.
Campaign Flagship
The Official Badge · Est. 1776
Two and a half centuries of lethality. From the flintlock muskets of the Revolution to the suppressed carbines of today - the tools change, the spirit remains the same. This is the flagship design of the 250th Birthday campaign. Dedicated to the minutemen, the doughboys, the G.I.s, and the modern operators who have kept us free.
Featuring a coiled rattlesnake and the Est. 1776 seal - the "Don't Tread on Me" ethos that has defined America from the Revolution to the present day. We were the first and last colony to win independence from a global empire.
"We're at war -Shared American resolve · 2001
and we will respond accordingly."
The FAFO Series
The Ultimate Rule of Engagement
Liberty is not a suggestion. It is a promise backed by consequences. The original 1917 "I Want You" poster reimagined for the modern era - Uncle Sam as the grim reaper of consequences.
FAFO Series · First Drop
Fuck Around. Find Out. · Modern ROE
The original 1917 design by James Montgomery Flagg rallied millions to the cause of freedom. His stern Uncle Sam became the most iconic recruiting poster in history. This skeletonized version amps up the intensity for the modern patriot.
Uncle Sam as the grim reaper of consequences. A warning, not a welcome mat. Whether you're training at the range or manning the grill, let them know: liberty is not a suggestion. It is a promise backed by consequences.
Colonial Era · 1754
Benjamin Franklin · 1754 · The Colonial Beginning
In 1754, Benjamin Franklin sketched a severed snake in the Pennsylvania Gazette to warn a fractured nation. We've updated the snake segments for the modern era. The colonial beginnings of the Swampfox spirit.
Colonial Roots · 1754
Franklin's Warning · Updated for the Modern Era
In 1754, Benjamin Franklin sketched a severed snake to urge colonial unity during the French and Indian War. He knew that a disjointed nation could not survive against a powerful threat. The snake segments have been updated to spell out a warning for the modern era.
Colonial woodcut aesthetic meets the unyielding attitude of the modern American gun owner. The rebellious roots of American identity — and the colonial beginnings of the Swampfox spirit.
Limited Edition · While Supplies Last
Campaign Launch Film
A cinematic tribute spanning American military history from the Revolution through the GWOT. Vigilant. Resourceful. Unbreakable.
Francis Marion · The Swamp Fox · 1732–1795
The Origin of Swampfox
Francis Marion · The Man Behind the Brand
After Britain's 1780 capture of Charleston, when the Continental Army had been driven from South Carolina, one man refused to quit. Francis Marion led a ragtag militia through Carolina's wilds, unleashing guerrilla genius — lightning raids, swamp ambushes, supply-line sabotage, and ghost-like escapes.
"As for this damned old fox, the Devil himself could not catch him."
— British Commander Banastre TarletonMarion's crew pinned down thousands of redcoats, crushed their spirit, and cleared paths for victory — proving that smarts and spine can dismantle empires. He was the first and last colony's greatest weapon. And the inspiration for everything Swampfox Optics stands for.
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